Provincial Tobacco Industry Kicks Off Project to Develop Big Brand

Source from:  tobacco.gov.cn 04/24/2006

Shaanxi Provincial China Tobacco Industry Corporation - the operator of the manufacturing sector of the tobacco industry in northwest China's Shaanxi Province - has recently inaugurated a project to greatly develop its Monkey King cigarette brand and turn it into a big Chinese cigarette brand with an annual output of 1 million cases (50 billion cigarettes) or higher. According to the corporation, the commercial sector of the provincial tobacco industry will also join hands with the manufacturing sector in developing big competitive cigarette brands of Shaanxi Province. The project to greatly develop the Monkey King is a major step of Shaanxi Provincial China Tobacco Industry Corporation to reform the structure of resources of cigarette brands in Shaanxi. To facilitate the implementation of the project, Shaanxi Provincial China Tobacco Industry Corporation has established a panel of leaders responsible for overseeing the implementation of the project and also a taskforce for executing the project. The corporation has formulated a specific plan for implementation of the project in Shaanxi and also gradual development of markets for the Monkey King within the province. According to the plan, efforts will be made to strengthen advertising and publicity of the image of the Monkey King, strengthen the exchange of information between the manufacturer and retailers, manage to minimize market risks from the concentration of cigarette products onto the Monkey King from other brands, and realize steady expansion of the Monkey King. Enditem