Key Cigarette Factory Strives to Develop National-Level Competitive Cigarette Brand

Source from:  Nanchang General Cigarette Factory 04/18/2006

Nanchang General Cigarette Factory, a key Chinese tobacco manufacturer based in south central China's Jiangxi Province, will strengthen efforts to turn its leading Jinsheng cigarette brand into a national-level leading Chinese-style cigarette brand. On April 6, Nanchang General Cigarette Factory held a first conference of deputies of workers and staff members, explicitly setting the targets of turning Jinsheng into a national-level leading Chinese-style cigarette brand, keeping increasing the content of technology and market competitiveness of Jinsheng, enabling Jinsheng to become a national-level cigarette brand on the basis of a regional brand as early as possible. After steady development over the past 12 years, Jinsheng has become a big cigarette brand with an annual output of over 100,000 cases (5 billion cigarettes), with strong local characteristics, according to the conference. If it wishes to realize significant development in a new round of competition, Nanchang General Cigarette Factory must strive to develop its two leading cigarette brands of Jinsheng and Mount Lushan, strengthen their expansionary force, keep improving the brands development strategy, strengthen the development of both terminal and target markets, accelerate the conversion of Jinsheng into a national-level cigarette brand, the meeting concluded. In an address delivered on October 28, 2005, Zheng Wei, director of Jiangxi Provincial China Tobacco Industry Corporation, said, "Our target is to turn Jinsheng from a local famous brand into a leading Chinese-style reduced-harm cigarette brand of China, and strive to increase its annual output to over 200,000 cases (over 10 billion cigarettes) over the next three to five years." Jiangxi Provincial China Tobacco Industry Corporation is the operator of the manufacturing sector of the tobacco industry of Jiangxi. Enditem