Key Cigarette Factory Presents New Product to Homeland Markets

Source from:  Longyan Cigarette Factory 05/31/2005

Longyan Cigarette Factory in southeast China's Fujian Province - one of the 36 key Chinese tobacco manufacturers designated by the State Tobacco Monopoly Administration (STMA), has decided to present its newly developed Soft Red Seven Wolves cigarette product to markets in the homeland province of Fujian, after its successful debut in other Chinese regions. The Soft Red Seven Wolves went on markets in other Chinese regions in the Spring Festival holiday season in February, winning great favor from local cigarette smokers, who say that the new products is highly competitive among cigarette products in the same category in terms of flavor and packaging. In an effort to further enrich its big brand family of Seven Wolves on the market and enable local consumers to have more choices, Longyan Cigarette Factory will present the Soft Red Seven Wolves gradually to all markets in Fujian in the near future. Also known as Soft Red Wolves, the Soft Red Seven Wolves is a high-grade product in the so-called Fire Wolves series of the Seven Wolves brand family. It was developed simultaneously with other two members of the Fire Wolves series in the Seven Wolves brand family - the Platinum Wolves and the Date Red Wolves. Manufactured with the 50-year-old tobacco-manufacturing know-how of Longyan Cigarette Factory, the Soft Red Seven Wolves has emerged as yet another fine product of the cigarette factory. The Soft Red Seven Wolves is made with hand-selected high-grade leaf tobacco naturally alcoholized for years, and with a formula carefully developed by top-level technicians. State-of-the-art harm-reducing technology and decades-old tobacco manufacturing know-how are applied in making the Soft Red Seven Wolves, contributing to reducing the content of harmful substances and unpleasant odors in smoke in a maximum way, making its aroma natural and fine, and making its mouth feel mild and soft. The main trademark sign on the packaging of the Soft Red Seven Wolves features burning Fire Wolves to express the zeal of wolves for success and their strong will, against the background of vast stretches of beautiful landscape. Besides, the use of laser aluminum-foil paper and tearing tape made with high technology makes the packaging superior and shiny. According to pre-marketing estimates, many retailers place a high hope on the Soft Red Seven Wolves, agreeing that new product will become a bestseller in homeland markets, likes its brother the Platinum Wolves. In the initial stage, the Soft Red Seven Wolves will firstly go on sales in shops at four-star and five-star hotels in the province, at a proposed price of 150 yuan (18 U.S. dollars) per carton. Enditem