UK: Salt Of The Earth

Source from:  Tobacco Reporter 07/16/2018

Fontem Ventures has entered the refillable liquids market with the introduction of Salt of the Earth.

Designed for adult smokers and vapers who use refillable Pod-style devices, Salt of the Earth is a high-quality range of nicotine salt e-liquids with five unique flavors that span classic and ophisticated tastes, according to Fontem Ventures.

Fontem worked closely with Purilum, an established manufacturer of e-juice concentrates, to select a line of nicotine salt e-liquids that aligns with Fontem’s mission of providing adult smokers and vapers with better vaping experiences, while also abiding by U.S. Food and Drug Administration regulations and restrictions on new “tobacco” products.

Purilum develops its e-liquid flavors at the molecular level, building them from scratch and using ingredients that are individually selected and tested for compliance with quality standards.

“We have made a major commitment to work closely with leading industry partners, and find new ways to satisfy the ever-changing tastes of our adult consumers. The result is our most comprehensive offering yet,” said Antoine Blonde, general manager (U.S.) of Fontem Ventures.

“Blended with nicotine salt, Salt of the Earth has been carefully crafted to deliver satisfyingly smooth and consistently dependable flavor. Salt of the Earth liquids will be available in 30 ml bottles with five unique, bold flavors including The Classic, Orchard, Just Menthol, Bee’s Milk, and Lady Camellia—all of which will be available in two different nicotine strengths. Whatever their preference, adult smokers and vapers will truly love what they’re vaping.”

“We are proud to work with Fontem Ventures on the introduction of their Salt of the Earth product line,” said Anthony Dillon, Purilum board member.

“The production of innovative and reliable products is at the forefront of what Purilum stands for, and the process by which we produce nicotine salts will provide Salt of the Earth consumers with a smooth and quality vaping experience. We are excited to provide consumers with an enhanced flavor experience.”  Enditem