Las Cumbres Adding Sizes to Freyja, Señorial Maduro Lines

Source from:  Cigar Aficionado 06/12/2016

Las Cumbres Tabaco is bringing down the hammer on the cigar industry at next month's IPCPR trade show. Thor's hammer to be precise.

The company is adding a box-pressed size to its Nordic-themed Freyja cigar brand and Emma Viktorsson, who created the Freyja line, is continuing the motif by naming the new vitola after Thor's hammer. For those who didn't know that Thor's hammer even had a name, it's called Mjölnir (pronounced me-YUL-nir, with the r rolled at the end).

The Mjölnir cigar is a hefty, trunk-pressed smoke measuring 6 1/2 inches by 55 ring gauge. Like the rest of the Freyja line, the blend consists of a Dominican Criollo '98 wrapper, Mexican binder and filler tobaccos from Nicaragua and the Dominican Republic. Mjölnir is set to retail for $9.

But company owner José Blanco will be bringing down a hammer of his own. Or more like a frame. The Señorial Maduro line is getting a new box-pressed size as well, and it's called El Cuadro, which means "the frame" in Spanish.

The new size measures 5 3/4 inches by 46 ring gauge and is also debuting at the trade show. Retailing for $7.50, it's enrobed in a dark, Mexican San Andrés wrapper with a Dominican piloto Cubano binder and Dominican filler tobacco (piloto and Criollo '98).

Both the Mjölnir and the Cuadro are made in the Dominican Republic at Tabacalera Palma and will come in 21-count boxes. Enditem