Pall Mall Upgrades Capsule Cigarette Range

Source from:  Talking Retail 04/14/2016

British American Tobacco (BAT) has announced that it will be upgrading its Pall Mall single capsule range from May.

Available in KS 18s and SK 18s as well as KS 10s, Pall Mall will also feature a new Taste Plus Filter featuring a tube segment for a firmer in hand feel, improved hygiene and advanced filtration.

BAT said the upgraded Pall Mall range will continue to offer a capsule in every cigarette. Price-marked packs for the upgraded range will continue to be available at £6.50 for 18s and £3.90 for 10s.

BAT brand manager Jason Chu said: "After the successful launch of Pall Mall Double Capsule last year, we are thrilled to bring to market another global first for our Pall Mall range. The Taste Plus Filter is the best way to enjoy the fresh taste of the capsule." Enditem