Limited Edition Packs for Amber Leaf Tobacco

Source from:  Talking Retail  07/08/2014

JTI is launching new limited edition packs for the tobacco brand, Amber Leaf. The packs, which feature a letterpress design, will be available across all channels for four weeks from 1st August on 12.5g crush proof boxes, as well as 10g, 25g and 50g pouches.

Jeremy Blackburn, JTI head of communications, said: "For over two years, Amber Leaf has held the title of the number one tobacco brand in the UK, with an 11% share of the total tobacco market.

"Building on the success of last year's 'Handcrafted Moments' campaign, our 2014 limited edition packs have been carefully created using one of Britain's top letterpress artists to reinforce Amber Leaf's quality and craftsmanship credentials. Retailers should look out for the new packs at their local wholesale depot whilst stocks last."

The Amber Leaf range consists of three of the top 5 selling SKUs within the roll your own category: Amber Leaf 12.5g, Amber Leaf 25g and Amber Leaf 50g. Enditem