Imperial Tobacco Announces Smaller, Low-cost Pouch

Source from:  Talking Retail  07/03/2014

Imperial Tobacco is thrilled to announce the arrival of JPS RYO 9g. The introduction of a 9g pouch will enable adult smokers to make 22 hand rolled cigarettes for less than £3.

Standard stock of JPS RYO 9g will be available to retailers from early August, with PMPs available from mid-September. The new lower cost 9g is perfect for smokers looking to reduce their outlay on tobacco, control consumption, or try the brand for the first time. With a RRP of £2.99, the 9g pouch is set to replace the existing 12.5g pouch and is perfect for budget conscious shoppers. Standard and price-marked packs will be available while stocks last; 25g and 50g packs of JPS RYO will continue to be available.

Ryan Hopkins, Senior Brand Manager – Fine Cut Tobacco at Imperial Tobacco, said: "JPS is a trusted and iconic British brand. With the number of shoppers who are seeking quality products and a low out of pocket spend on the rise, the introduction of JPS RYO 9g is perfect for adult smokers who are now shopping little and often. "

"As the popularity of smaller packs continues to increase we saw a real opportunity to introduce JPS RYO 9g. With its great price point, the 9g pack is an attractive offering for both dualists and value-seeking consumers."

He added: "JPS RYO 9g offers retailers a strong margin of 13.11%. We are confident that this new pack will prove popular with consumers and retailers alike." Enditem