Marlboro Unveils Summer Festival Themed Cigarette Packaging

Source from:  The Drum  06/20/2014

Philip Morris Limited (PML), the tobacco company, has released limited edition summer festival themed packaging for its Chesterfield and Marlboro Gold Original brands.

The Marlboro Gold Original design, which is available on 20s packs only, features a festival lanyard, while Chesterfield packs will feature an old fashioned 50s-style microphone or a set of speakers.

Marketing director for the UK and Ireland, Zoe Smith commented: "Marlboro Gold Original is the UK's best-selling premium brand, while Chesterfield delivers a competitive price and sales doubled last year, making it the third fastest growing brand in the UK.

"The music festival season presents an excellent opportunity for retailers to maximise their tobacco sales, so we encourage you stock up on these limited edition packs while stocks last."

PML said the designs will be available from late June. Enditem