Korea-South: KT&G to Launch Bohem Shake

Source from:  Tobacco Reporter  02/26/2014

KT&G is due to launch in South Korea a cigarette with a 'monster' capsule in the filter, according to a story in The Korea Herald quoting a company statement of yesterday.

The new product, Bohem Shake, is said to contain a capsule that is about 4.5 mm in diameter, the biggest on the market and such that it can be heard if a cigarette containing it is shaken.

When popped, the capsule releases a strong menthol flavour.

Bohem Shake, which is due to go on sale tomorrow, delivers 6 mg of tar and 0.5 mg of nicotine.

It is priced at WON2,700 (US$2.50) a pack. Enditem