E-cigarette Brand Nicolites Looks to Light up Poland

Source from:  The Business Desk 02/26/2014

BIRMINGHAM-based e-cigarette brand Nicolites' expansion into European markets is gathering pace after the company announced it has agreed deals with major retailers and distributors to stock its product range across Poland.

 
To support the expansion the firm has launched a new dedicated Polish website and it is marking the launch with a series of incentives for Poles looking to kick the weed.

The company, one of the sponsors of Birmingham City FC, said it strong hopes for the new territory as the market for electronic cigarettes started to grow.

The company said the European expansion as a whole marked an exciting stage in the company's overall development.

Birju Pujara, Nicolites sales director said: "Our launch in Poland comes in response to the exceptional demand across Europe we experienced from customers visiting our UK website. As a result, we have responded by embarking on a very exciting period of expansion into Europe and beyond. We expect to sell thousands of products online via our new dedicated website.
 
"Our growth strategy will see us entering other European markets which means that many millions of smokers will have the option of switching from traditional tobacco cigarettes to Nicolites."
 
E-cigarettes are designed to look and feel like real cigarettes, but are battery-powered products containing liquid nicotine, which is inhaled as a vapour. They contain no tobacco and do not burn, therefore do not expose users to tar and other carcinogens found in normal cigarettes. Enditem