Japan: Pianissimo Icene Spike to be Launched Nationwide from Mid-January 2014

Source from:  Japan Tobacco Inc.  12/13/2013

Japan Tobacco Inc. (JT) (TSE: 2914) has announced that it will be launching "Pianissimo Icene Spike," a product offering the strongest menthol sensation in the Pianissimo lineup, across Japan from mid-January 2014.

First launched in 1995, Pianissimo boasts a product lineup offering a range of smoking feel, functionality, and designs to meet the needs of consumers, and is a popular menthol brand. The Pianissimo Icene series offers a smooth taste and a refreshingly ice-like menthol sensation.

A 6mg product with a pure, straight menthol sensation and an ice-like feel

"Pianissimo Icene Spike" offers the strongest menthol sensation in the Pianissimo line, and is characterized by a pure, straight menthol sensation and an ice-like feel, with less tobacco-peculiar rough taste. For "Pianissimo Icene Spike," JT has adopted the regular cigarette diameter, larger than the other slim-sized Icene products, to achieve the strong menthol sensation and satisfying smoking experience. The powerful "hammering" image of the name "SPIKE"　is intended to represent the strong menthol sensation.

D-spec(The collective name for products that, using JT technologies, have been created to lessen the unpleasant "cigarette smell" and instead give off pleasant aromas.) technologies have also been incorporated to reduce smoke smells.

The package design of the product adopts the black and white background and the pink opening tape (The tape-like band used to tear open the film of individual cigarette packaging) and inner frame to maintain a consistent feel for the Pianissimo Icene line, but features the "ICENE SPIKE" product name printed and positioned boldly on the package to project a simple and cool design.

The Company is committed to continually improving the quality of our products and services to better satisfy consumers, including the launch of "Pianissimo Icene Spike."　Enditem