<strong>China: Shanghai Tobacco Group Holds</strong>

Source from:  TobaccoChina Online 10/28/2013

On October 17, Shanghai Tobacco Group held "Fuzhou Great Chunghwa" in the north city of Fuzhou, attended by 20 selected retailers from the north and south of the city. The meeting was presided by Zhou Congchang, the director of north city sub-company of Fuzhou city tobacco monopoly administration, the relevant person form city tobacco monopoly administration also attended the meeting.

During the meeting, the staff of Shanghai Tobacco Group introduced new product "Great Chunghwa" to participants, including developing background, parameters, promotions, and marketing strategies. Retailers expressed their opinions about the taste, price, market feedback of "Greater Chunghwa", and highly recognized the brand value of "Greater Chunghwa".

Zhou Congchang in the meeting noted that the "Greater Chunghwa". has a very broad developing space in Fuzhou, since Fujian is the political and economic centre of Fujian Province, selling in selected retailer shops and strength training for marketing are the guarantee of the development of Greater Chunghwa brand. Enditem