JT Adds Another Menthol Product to Mevius (Mild Seven) Brand

Source from:  Tobacco Reporter  02/21/2013

Japan Tobacco Inc said today that it would be adding Mevius Premium Menthol 8 to its 100 per cent natural menthol product range, Mevius Premium Menthol.

The new product is the first Mevius menthol product to deliver 8 mg tar.
 
Mevius, which is Mild Seven redesigned and rebranded, will be rolled out across Japan from mid-March.
 Currently the range comprises two products delivering 1 mg of tar, Mevius Premium Menthol One 100s and Mevius Premium Menthol One, and one delivering 5 mg of tar, Mevius Premium Menthol 5.
 
JT's internal research indicates that the menthol category is growing in Japan. Enditem