China: Panda Classic Enters into Duty-free Market of Hong Kong

Source from:  TobaccoChina Online 01/09/2013

Panda Classic enters into duty-free market of Hong Kong on Dec. 28, and it is the second variety of Panda brand enters into Hong Kong duty free market following Panda Time brand. This marks a new journey opened for Panda Classic brand.

In order to expand the publicity and influence of Panda Classic in overseas market, and firmly established its position in premium consumer market, the Import & Export Corp. of Shanghai Tobacco Group studied the brand image and market potential for half an year, and arranged a series of things, including choose markets, designing image, setting the price and planning production, etc., finally launched out in duty free shops of Hong Kong. Enditem