China: HongyunHonghe Marks Birth of 3rd Millionth Case of Yunyan Brand Cigarettes

Source from:  HongyunHonghe Group  12/10/2012

HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province – the largest Chinese tobacco manufacturer – held on December 4 a meeting to mark the enlargement of the annual production capacity of cigarettes of its time-honored competitive Yunyan brand to a total of 3 million cases (150 billion cigarettes), and also on the development of big competitive cigarette brands of Yunnan.

With its annual production capacity reaching the high of 3 million cases (150 billion cigarettes), the Yunyan brand family is now capable of generating over 44 billion yuan (7 billion U.S. dollars) in annual taxes and profits, signifying a new milestone in the leap-forward development of the Yunyan brand family.

HongyunHonghe CEO presided over the ceremony to mark the coming off from the production line of the 3rd millionth case of Yunyan brand cigarettes for 2012.

In an address delivered at the ceremony, HongyunHonghe Board of Directors Chairman Yao Qingyan said that Yunyan takes enlargement of its annual production capacity, reduction of the content of harmful substances and increase of its value as a leading line and takes brands innovation and brands maintenance as a focus of energy. On the basis of this, efforts shall be made to promote execution of the project of developing fine products of Yunyan, and development the four series of Chongjiu, Impression, Zhenpin (Treasure) and Jingpin (Choicest Products), in striving to realize promotion in terms of the structure of grading and publicity of the culture of brands of HongyunHonghe.  Enditem