Cuba: Brascuba Launches New Cigarette at FIHAV

Source from:  Cuban News Agency  11/08/2012

Joint venture Brascuba, made up of Brazilian Souza Cruz and Cuban Tabacuba, in a try to enter foreign markets, will launch a new cigarette brand, Cohiba Predilecto, in the framework of the XXX Havana International Trade Fair (FIHAV 2012)

Brascuba marketing manager Otto Pineda told ACN news agency that with this new brand they are targeting smokers with lighter, more elegant and refined tastes.

Pineda explained that the cigarette's mixture combines blond and black tobacco, a unique combination that enables it to aspire for a space in foreign markets.

In 2011, BRASCUBA, S.A. chalked up unprecedented results with major upticks in outputs and sales that set all-time highs in its 16-year successful career, said Mr. Jorge Abraham Maluff, Cuba's co-president of this Cuban-Brazilian joint venture.

This product was the results of research studies conducted in several markets of interest for the company's exports, according to marketing director Anderson Moraes.

Among its different brands are Popular, H. Upmann, Monterrey, Vega, Hollywood, H. Upmann Selecto, Lucky Strike and Cohiba. Enditem