China: Shanghai Tobacco Group Successfully Promotes Sales of Golden Deer

Source from:  TobaccoChina Online 07/12/2012

Shanghai Tobacco Group – a leading Chinese tobacco manufacturer – has successfully completed a month-long round of advertising and sales promotion of its Golden Deer brand cigarettes at duty-free markets in China, in keeping with the schedules of the 2012 UEFA European Football Championship. The advertising and sales promotion of Golden Deer this time was intended to foster and develop international specifications of the Golden Deer brand family, and to further make Golden Deer better known and more influential. On the basis of joint planning with dealers, Shanghai Tobacco Group particularly chose a number of frontier ports with a relatively large passenger flow volume as the sites for the advertising and sales promotion, where show bills, badges, handbags and other gifts were distributed, and where professional sales representatives personally conducted advertising and sales promotion. The round of advertising and sales promotion lasted nearly one month. As a result, with its image of “youthfulness, vitality and autokinetic effect”, Golden Deer won great favor from consumers. According to statistics, the five frontier duty-free shops involved in the advertising and sales promotion all realized a sales growth of over 30 percent. In a next period of time, the Import-Export Company of Shanghai Tobacco Group will earnestly sum up the successful experience in the advertising and sales promotion, analyze existing problems, and actively hold consultations with dealers on measures for marketing of Golden Deer on international markets, to ensure steady and healthy development of Golden Deer on overseas markets. Enditem