Yunyan, Honghe Rank in China's 500 Most Valuable Brands 2011

Source from:  HongyunHonghe Group 07/04/2011

Yunyan and Honghe - two leading competitive cigarette brands of the Hongyun-Honghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - rank in the list of China's 500 Most Valuable Brands 2011 released by World Brand Lab in Beijing on June 28, 2011 on the basis of analysis of the finance, consumer behavior and brand strength of the brands concerned.

In the list of China's 500 Most Valuable Brands 2011, Yunyan ranks the 26th among all the 500 brands and the 1st among the brands of the tobacco industry, with the value of 46.725 billion yuan (7.19 billion U.S. dollars). Meanwhile, Honghe ranks the 63rd among the 500 and the 3rd among those of the tobacco industry, with the value of 14.558 billion yuan (2.239 billion U.S. dollars). The rankings of both Yunyan and Honghe this year were on a par with their standings at the same annual event in 2010. Also in the list of China's 500 Most Valuable Brands 2011, Chunghwa - a leading competitive cigarette brand of Shanghai Tobacco Group -ranks the 30th among all the 500 brands and the 2nd among the brands of the tobacco industry, with the value of 41.771 billion yuan (6.43 billion U.S. dollars). The total value of the 500 brands on the 2011 list is 5.50 trillion yuan (850.78 billion U.S. dollars), with an average value per brand of 10.10 billion yuan (1.56 billion U.S. dollars). The World Brand Lab has been publishing the list annually since 2004 and it said that the brand awareness of Chinese companies has improved considerably. In the past only manufacturers paid much care to their brand image, but now the media, financial and retail industries are all strengthening their branding efforts, according to the list. Affiliated to World Executive Group, the World Brand Lab, established in New York City in 2003, is a leading independent consultancy of brand valuation and marketing strategy in the world. The president of World Brand Lab is Professor Robert Mundell - winner of the 1999 Nobel Prize for economics. It is universally regarded as one of the three leading brands evaluation agencies in the world. In the list of China's 500 Most Valuable Brands 2010, Yunyan ranks the 26th among all the 500 brands and the 1st among the brands of the tobacco industry, with the value of 39.517 billion yuan (5.8 billion U.S. dollars). Meanwhile, Honghe ranks the 63rd among the 500 and the 3rd among those of the tobacco industry, with the value of 11.398 billion yuan (1.68 billion U.S. dollars). Enditem