Yunyan, Honghe Rank in China's 500 Most Valuable Brands 2010

Yunyan and Honghe - two leading competitive cigarette brands of the HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - rank in the list of China's 500 Most Valuable Brands 2010 released by World Brand Lab in Beijing on June 28, on the basis of analysis of the finance, consumer behavior and brand strength of the brands concerned.


Professor Robert Mundell - the president of World Brand Lab

In the list of China's 500 Most Valuable Brands 2010, Yunyan ranks the 26th among all the 500 brands and the 1st among the brands of the tobacco industry, with the value of 39.517 billion yuan (5.8 billion U.S. dollars). Meanwhile, Honghe ranks the 63rd among the 500 and the 3rd among those of the tobacco industry, with the value of 11.398 billion yuan (1.68 billion U.S. dollars).

According to observation by World Brand Lab over the past seven years, Yunyan and other brands were rated as the best performing brands in 2010. Also in the list, Chunghwa of Shanghai Tobacco Group ranks the 33rd among the 500 and the 2nd among those of the tobacco industry.

The total value of China's 500 Most Valuable Brands 2010 stands at 4,263.454 billion yuan (627 billion U.S. dollars), with the average value per brand reaching 8.527 billion yuan (1.25 billion U.S. dollars), an increase of 896 million yuan (132 million U.S. dollars) over the average of 7.631 billion yuan (1.12 billion U.S. dollars) in 2009.

In a keynote address to the ceremony to issue the list of China's 500 Most Valuable Brands 2010, Professor Robert Mundell - the president of World Brand Lab and winner of the 1999 Nobel Prize for economics - said: "Brand is the language for the world, also the business card for the country. The biggest competitiveness for China is the developed manufacturing industry. However, it lacks of global brands for China and the transformation from 'Made in China' to 'China Famous Brand' should be realized. " Enditem