HongyunHonghe Holds Ceremony to Promote Yunyan (Red Impression)

Source from:  Hongyunhonghe Group 01/25/2010

The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - held a ceremony in Qujing City of Yunnan on January 8 to promote Yunyan (Red Impression), which is a new member of its competitive Yunyan cigarette brand family, inviting local residents from all walks of life to appraise the unique taste and value of Yunyan (Red Impression).

In an address to the ceremony, President Zhu Shaoming of HongyunHonghe expressed appreciation to the local government, tobacco company and consumers of Qujing City for their persistent support to and care of the development of the HongyunHonghe Tobacco Group, and introduced the situation of production and marketing as well as trend of development of brands of HongyunHonghe. He said that Yunyan (Red Impression) is yet another big new product of HongyunHonghe developed by the tobacco group on the basis of its future business development planning and strategy for the development of competitive brands, and is a landmark product designed to support large-scale development of the Yunyan Impression series of cigarette products. This new product embodies the level of scientific-technological research and development by HongyunHonghe, and also signifies further improvement and the development of the system of the Yunyan cigarette brand family, he said. Speaking on the same occasion, Vice-President Wu Yi of HongyunHonghe elaborately introduced the creativeness, characteristic technology, style and quality of Yunyan (Red Impression), and elaborately and vividly demonstrated the high quality of Yunyan (Red Impression). Meanwhile, Vice-President Feng Bin of HongyunHonghe explained the Yunyan brand family, saying that with the powerful support of the marketing system of Qujing City Tobacco Company, Yunyan (Red Impression) has broad marketing prospects in Qujing. It was reported that Yunyan (Red Impression) was presented to the market in September 2009. With a retail price of 42 yuan (6 U.S. dollars) per packet, Yunyan (Red Impression) is designed for the new business community, senior economic managers, government officials, successful businesspersons, and white-collar workers seeking fashionableness. Enditem