Hongyun-Honghe Holds Ceremony to Promote New Cigarette Product

Source from:  HongyunHonghe Group 12/30/2009

The Hongyun-Honghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - held a high-profile ceremony in Mengzi City in Honghe Prefecture of Yunnan on December 23 to promote a new cigarette product of its competitive Yunyan brand family - Yunyan (Red Impression). The promotional ceremony came after Hongyun-Honghe held a similar ceremony in the provincial capital city of Kunming on December 11 to present Yunyan (Red Impression) to the market. At the December 23 ceremony, technicians with the technology center of Hongyun-Honghe conducted full-scale promotion of Yunyan (Red Impression) by introducing to viewers the choice of raw materials, the inherent quality, packaging, etc of the new product.

In an address to the ceremony, Vice-President Feng Bin of Hongyun-Honghe introduced the advantage of Hongyun-Honghe in the scope of competitive brands, and expressed the hope to strengthen cooperation with Honghe Prefecture Tobacco Company through presentation of Yunyan (Red Impression) as a new product to the market. He said that the two sides will stick to the policy of following up the market demand, realize resources sharing in the maximum with joint development of brands as a link, and join hands in establishing a new type of mutually beneficial and equal industry-commerce relationship for common progress in business development. In a separate address to the ceremony, Director Wu Lizhu of Honghe Prefecture Tobacco Monopoly Administration, which doubles as the prefecture tobacco company, said that Honghe Prefecture Tobacco Monopoly Administration will manage to strengthen improvement of the market environment in the prefecture, strengthen market development of products of Hongyun-Honghe, and join hands with Hongyun-Honghe in the development of competitive products of the Yunyan brand family. Also speaking at the ceremony, President Zhu Shaoming of Hongyun-Honghe said that he expects Hongyun-Honghe and Honghe Prefecture Tobacco Company to make breakthrough in joint development of competitive brands, expects Yunyan (Red Impression) to bear plenty of fruits on the big tree of the tobacco industry of Honghe, and also expects the unit development of a new tobacco-growing area by the two sides in the prefecture to go up to a higher level. Meanwhile, Governor Yang Fusheng of Honghe Prefecture said that as tobacco production has always been a pillar industry of Honghe Prefecture, the prefecture government will actively support and cooperate with Hongyun-Honghe in the development of competitive cigarette brands, will ensure the provision of high-quality raw materials for Hongyun-Honghe, and will manage to maintain the development of Yunyan as a competitive cigarette brand. Enditem