HongyunHonghe Presents New Cigarette Product to Market

Source from:  HongyunHonghe Group 12/18/2009

The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - held a grand ceremony in Yunnan's capital city of Kunming on December 11 to present to the market a new cigarette product of its competitive Yunyan brand family - Yunyan (Red Impression). The HongyunHonghe Tobacco Group said the development of Yunyan (Red Impression) was a major step adopted by it in strengthening the development of high-grade cigarette products and improving the system of the Yunyan brand family. At the ceremony, technicians with the technology center of the HongyunHonghe Tobacco Group introduced on a full scale the background of development of Yunyan (Red Impression), and the choice of raw materials for making this new product, the inherent quality and packaging of Yunyan (Red Impression), and the adoption of anti-counterfeiting technology in the production of this new product. Yunyan (Red Impression) is made from hand-selected "red flower large gold coin" high quality leaf tobacco imported from the United States, which is regarded as a typical fresh, sweet and aromatic natural raw material for making high-quality cigarettes. A package of 18 patented technologies are applied in the production of Yunyan (Red Impression), and up to 1,000 experiments were conducted to determine the blending formula for making this new product. The packaging of Yunyan (Red Impression) is in a creative design of modern-looking red and black squares in coordinated connection, decorated with typical traditional Chinese ornamentations of propitious clouds. The packaging is printed with the state-of-the-art printing technology. The packet feels like soft silk. The cigarette paper is made with engraving and manufacturing technologies imported from Austria, Germany and the Czech Republic. The retail price of Yunyan (Red Impression) is 420 yuan (60 U.S. dollars) per carton. Yunyan (Red Impression) continues to bear the unified promotional slogan of the Impression series of cigarette products - Care and Precision Just for A Moment of Luxuriousness. As a benchmark product of the Impression series of Yunyan, Yunyan (Red Impression) will be in support of development of scale of cigarette products of the Impression series of Yunyan. Yunyan (Red Impression) is designed for the new business community, senior economic managers, government officials, successful businesspersons, and white-collar workers seeking fashionableness. The development of Yunyan (Red Impression) is intended to consolidate the leading status of mainstream Chinese-style high-grade cigarette products, and appropriately satisfy the demand of high-level consumers for high-priced and high-quality products, in efforts to build the HongyunHonghe Tobacco Group into a landmark tobacco-manufacturing enterprise, turn Yunyan into a landmark cigarette brand, and lead the consumption of brand-name products in China.

In an address delivered at the ceremony, Deputy General Manager Tong Rongkun of Yunnan Provincial Tobacco Monopoly Administration said that Yunyan has a long history of development and a fine reputation, and that it is a pride of both the people of Yunnan and the whole tobacco industry. He pledged that Yunnan Provincial Tobacco Monopoly Administration will continue to actively support and assist the HongyunHonghe Tobacco Group in the development of competitive cigarette brands, by managing to satisfy its demand for the supply of raw materials both qualitatively and quantitatively. Also in an address delivered at the ceremony, President Zhu Shaoming of the HongyunHonghe Tobacco Group highly commented on the close relationship between Kunming City Tobacco Company and the HongyunHonghe Tobacco Group. On future cooperation between the two sides, Zhu said that he expects the two sides to make breakthrough in the operation of pilot projects to jointly develop competitive cigarette brands, expects Yunyan (Red Impression) to bear rich fruits on the great tree of Hongyun-Honghe, and expects cooperation between the two sides in unit development of new tobacco-growing bases to go up to a higher level. Enditem