The tobacco industry of China held a meeting in Kunming City of southwest China's tobacco-producing Yunnan Province on November 11 to sum up achievements in joint development of the leading competitive Yunyan cigarette brand family by both the manufacturing and commercial sectors of the tobacco industry.
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Now owned by the HongyunHonghe Tobacco Group in Yunnan - the largest Chinese tobacco manufacturer, Yunyan is a leading competitive cigarette brand family in China.
Attending the meeting were Deputy Governor Cao Jianfang of Yunnan Province, Deputy Director-General He Zehua of the State Tobacco Monopoly Administration (STMA), General Manager Wu Genghong of China National Cigarette Sales Company, General Manager Zhang Shuichang of Yunnan Provincial China Tobacco Industry Corporation, Director Yu Yundong of Yunnan Provincial Tobacco Monopoly Administration, Deputy General Manager Zhu Shaoming of Yunnan Provincial China Tobacco Industry Corporation (who doubles as president of the HongyunHonghe Tobacco Group) and Deputy General Manager Yao Qingyan of Yunnan Provincial China Tobacco Industry Corporation (who doubles as secretary of the Communist Party group at the HongyunHonghe Tobacco Group), as well as the top leaders or representatives of the tobacco monopoly administrations of the 33 provinces and provincial-level regions in China, and the tobacco companies of more than 30 key Chinese cities.
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Presiding over the meeting was Deputy General Manager Qin Qianhao of China National Cigarette Sales Company.
Yao Qingyan, in the capacity of secretary of the Communist Party group at the HongyunHonghe Tobacco Group, briefed the participants on development of the Yunyan brand family over recent years, and the strategy of HongyunHonghe for further development of Yunyan.
China National Cigarette Sales Company commissioned Ries & Ries Focusing Consultants to make a report to analyze the competitiveness of the Yunyan brand family, which, in light of challenges faced by Yunyan and its own characteristics, comprehensively reviews the competitiveness of the Yunyan brand family, and scientifically plans the constructive system of Yunyan, in the interest of realizing sustainable development of this big cigarette brand family.
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Zhu Shaoming, in the capacity of president of HongyunHonghe, delivered a report to analyze and sum up achievements in the development of Yunyan, saying that successful holding of the May 15 Yunyan Brand Development Forum and STMA Director-General Jiang Chengkang's positive appraisal of Yunyan have contributed to pointing out the direction of development of Yunyan. Jiang Chengkang once said that "Yunyan is a property commonly owned by the tobacco industry of China, and the development of Yunyan is a common responsibility of the whole tobacco industry."
In face of the new task to advance toward a higher level, in face of the new situation of competition characterized by "rivalry among big and powerful players and rivalry of rapid changes", and in face of the new target of development from largeness to powerfulness, it is imperative to take "promotion of cigarette production onto a higher level" as a strategic project and central task of the tobacco industry, and to promote integral development of Yunyan, deepen coordination between the manufacturing and commercial sectors of the tobacco industry, improve the mechanism for bilateral coordination, optimize the working process and provide high-quality service in accordance with the requirement of the Program for the Development of Chinese Cigarette Brands, Zhu Shaoming said, adding that it is of particular importance to unswervingly strengthen the development capacity of the Yunyan brand family.
Representatives from commercial enterprises of the tobacco industry gave speeches at the meeting one after anther, introducing the situation of development of Yunyan at local markets. They unanimously expressed the wish to practically assume the obligation of developing and maintaining the Yunyan brand family, promote coordination between the manufacturing and commercial sectors of the tobacco industry in marketing, and further enlarge and strengthen the Yunyan brand family.
In his speech, General Manager Zhang Shuichang of Yunnan Provincial China Tobacco Industry Corporation said that the tobacco industry of Yunnan will take "promotion of cigarette production onto a higher level" as one of its major tasks, and will endeavor to fulfill this task by promoting development of Yunyan, guarantee of raw materials supply, technical innovation, marketing and basic management to a higher level.
In his address to the meeting, Deputy Director-General He Zehua of the STMA fully affirmed HongyunHonghe's advantages of scale and advantages in terms of possession of core brands and mutual complementarity of competitive brands.
Firstly, he required the manufacturing and commercial sectors of the tobacco industry to strengthen mutual understanding and exchange of opinions, develop a new structure of cigarette brands of HongyunHonghe through reorganization and reform, and promote development of the new situation of association and mutual complementarity of advantages among Yunyan and Honghe cigarette brands.
Secondly, he urged them to join hands in developing a new image of Yunyan through accumulation of targets and redefine the Yunyan brand family, in order that the image of Yunyan will become clearer, and that its value will further increase.
And thirdly, he called on commercial enterprises of the tobacco industry to take the development of brands as their primary duty, strengthen their understanding of Yunyan, promote the image of the Yunyan brand, effectively promote coordination in marketing between the manufacturing and commercial sectors of the tobacco industry, increase the fame, fine reputation and market shares of the Yunyan brand, and jointly develop a new level and new situation of the Yunyan brand.
Also speaking at the meeting, Deputy Governor Cao Jianfang of Yunnan Province said that Yunyan is one of the advantageous big competitive cigarette brands of Yunnan that annually contributes a largest sum of taxes and profits to the State.
He pledged that the government of Yunnan Province will continue to support the development of HongyunHonghe as it has always done, will adhere to the policy of taking the tobacco industry as a pillar industry of the province, will support efforts of the provincial tobacco industry to realize stable and sound development, and will support it in supplying raw materials to the whole tobacco industry of China, providing high-quality products for cigarette markets nationwide, and making greater efforts for the development of Chinese-style cigarettes and the socioeconomic development of Yunnan Province. Enditem
