HongyunHonghe Presents New Products to Beijing Market

Source from:  HongyunHonghe Tobacco Group 08/19/2009

The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - has presented to the cigarette market in Beijing City three new products of the competitive Yunyan and Honghe cigarette brand families, to better meet the demand of both the market and cigarette consumers in the capital city.

At a ceremony held in Beijing on August 11, the HongyunHonghe Tobacco Group and Beijing City Tobacco Company jointly unveiled the three new products presented to the Beijing market - Yunyan Soft Gift Impression, Yunyan Soft Purple, and Honghe Benteng (The Surging Red River). Attending the ceremony were dignitaries including Director-General Jiang Chengkang of the State Tobacco Monopoly Administration (STMA), STMA Deputy Director-General He Zehua, General Manager Wu Genghong of China National Cigarette Sales Corporation, General Manager Zhou Ruizeng of Beijing City Tobacco Company, and President Zhu Shaoming and Vice-Presidents Wu Yi and Xu Liwei of the HongyunHonghe Tobacco Group. At the ceremony, He Zehua asked in an in-depth way about the research and development of the three new products, and highly commented on the work of the HongyunHonghe Tobacco Group since its incorporation on the basis of the merger of Hongyun Group and Honghe Group in 2008, saying that HongyunHonghe is a powerful key enterprise of the tobacco industry, and is also a highly innovative enterprise with the spirit of reform. Over recent years, HongyunHonghe has always taken a lead in reform in the tobacco industry, and has kept promoting and strengthening itself in reform and reorganization. Through reorganization, the two brand families of Yunyan and Honghe have shown new advantages in development, and shown greater influence in development in the tobacco industry, He Zehua said. In an address to the ceremony, Wu Genghong said that the ceremony meant an activity to deepen and promote coordination between the manufacturing and commercial sectors of the tobacco industry in marketing, expressing the hope that both the two sectors will make concerted efforts to take the development of competitive brands as their first priority, well publicize, develop and maintain the new products of HongyunHonghe, and practically maintain Yunyan as a common property of the whole tobacco industry of China. Speaking at the ceremony, Zhou Ruizeng emphatically pointed out that competitive brands of HongyunHonghe enjoy a relatively high reputation at the marketplace in Beijing, that the new products of HongyunHonghe have relatively vast potential for further development, and that Beijing City Tobacco Company has full confidence in promoting coordination between the manufacturing and commercial sectors of the tobacco industry in cigarette marketing to a new stage and to a higher level on the basis of existing achievements. Zhou urged efforts to lead market demand through effectual work, keep renewing products to meet the market demand, and make the brands of HongyunHonghe more competitive and more profitable at the marketplace in the capital city. Also speaking at the ceremony, Zhu Shaoming briefed the other dignitaries on operation of the HongyunHonghe Tobacco Group since its incorporation and the future development guidelines and priorities in development of the group.

Meanwhile, Wu Yi introduced HongyunHonghe's plan for the development of competitive brands in a future period of time, and made a statement to promote the three new products presented to the market in Beijing City. Enditem