HongyunHonghe to Present Three Products to Market

Source from:  HongyunHonghe Tobacco Group 08/12/2009

The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - will present to the market three new products of the competitive Yunyan and Honghe cigarette brand families as of August 2009, to better meet the demand of both the market and cigarette consumers in China. The three new products to be presented to the market are respectively Yunyan Soft Purple, Yunyan WIN and Honghe Benteng (The Surging Red River).

Yunyan Soft Purple is designed to be a leading specification of the superior class series of the Yunyan brand family. Yunyan Soft Purple is made from choicest high-quality leaf tobacco grown in Yunnan, imported from Zimbabwe, etc that has been naturally alcoholized for two or more years. With rich, plentiful and sufficient tobacco smoke, Yunyan Soft Purple gives prominence to the natural original aroma of tobacco, and generates a comfortable and clean mouth feel with a soft and lingering aftertaste. Many patented technologies, including the micro-molecule capsule technology, are applied in the production of Yunyan Soft Purple.

For Yunyan WIN, it is designed to be representative product of the Yunyan brand family with extended characteristics, displaying the spirit of youthfulness, fashionableness and vigorousness, full confidence and unremitting pursuit. Yunyan WIN is made from choicest high-quality flue-cured leaf tobacco, and with characteristic processing technologies, including the multilevel repeated mixing technology. The cigarettes of Yunyan WIN generate an elegant and characteristic tobacco aroma combining the mixed fragrances of bouquets, fruits, incense and honey sweetness. In designing, Yunyan WIN cigarettes are in two colors and are randomly arranged and packed in the same packet in a bold creative way. The package designing of Yunyan WIN gives greater prominence to the sense of luxuriousness and a fashionable and simple style.

Honghe Benteng inherits and continuously promotes the high quality of the Honghe brand family. Made with the unique "three-stage blending" technology of Honghe, Honghe Benteng cigarettes generate sufficient tobacco smoke with a mild and naturally fragrant flue-cured tobacco aroma. In package decoration, Honghe Benteng carries forward the simple packaging style of the Honghe brand family, not only giving prominence to the classic elements of the famous cigarette brand, but also integrating the Bull-Run design. Honghe Benteng uses the streamer laser cardboard as its packaging, which creates a classic and strong sense of feeling the surging Red River in great passion, and which also embodies the vigor and vitality of the Honghe cigarette brand family in sustainable creation. So far, the HongyunHonghe Tobacco Group has completed all preparations for presenting the three new products to the market. Enditem