Long Life brand cigarettes of Taiwan go on markets in Shanghai

Source from:  Shanghai news 06/30/2008

Cigarettes of Long Life - a 50-year old reputed cigarette brand of Taiwan that won the High International Quality Trophy awarded by Monde Selection for three consecutive years - have gone on markets in Shanghai City, as a result of trade promotion between the business communities in the Chinese Mainland and Taiwan over recent years. On June 24, a high-profile ceremony was held at Jin Jiang Hotel in Shanghai to mark the official entry of Long Life brand cigarettes into markets in Shanghai, with the participation of leaders of China National Tobacco Import and Export (Group) Corporation, Shanghai Tobacco Group, Taiwan Tobacco and Liquor Corporation and Taiwan Base Source Development Co., Ltd. - the agent for Long Life cigarettes in Shanghai. Long Life brand serial cigarette products have been on sale in Taiwan for more than 50 years. As the No. 1 cigarette brand in Taiwan, Long Life is as important as Chughwa - a time-honored reputed cigarette brand in the Mainland - in the mind of Taiwanese consumers. The specifications of Long Life presented to markets in Shanghai this time by Taiwan Tobacco and Liquor Corporation and Taiwan Base Source Development Co., Ltd. are the flue-cured-type Long Life Red and Long Life Yellow as well as two blend-type products that are favored by young smokers and that are made with modern technologies, which are of a Taiwanese flavor different from that of cigarette products manufactured in the Mainland. They are mainly intended for higher income earners. According to Taiwan Base Source Development Co., Ltd., the Long Life brand cigarettes sold to the Mainland are imported through China National Tobacco Imp0ort-Export (Group) Corporation. The four specifications of Long Life for sale in the Mainland are sold with nationally unified wholesale prices ranging between 143 yuan (20.4 U.S. dollars) per carton and 192 yuan (27.4 U.S. dollars) per carton. Enditem