Mount Hongtashan Once Again Rated as Landmark Brand of China's Tobacco Industry

06/23/2008

Mount Hongtashan - the flagship brand of Hongta Group in southwest China's tobacco-producing Yunnan Province - was once again rated as the landmark cigarette brand of China's tobacco industry in the 2nd Selection of Landmark Brands of Industries in China sponsored by China Brand Research Institute. In the 2nd Selection of Landmark Brands of Industries in China held recently, 288 landmark brands were chosen. The 1st Selection of Landmark Brands of Industries in China was held in 2006. Mount Hongtashan is the only brand from Yunnan on the list of the landmark brands of industries in China this time, which is regarded as a symbol displaying the image of Chinese industries to the outside world. President Zheng Zhanwei of China Brand Research Institute said that the selection of landmark brands is highly competitive for some industries, because each industry will have only one entry into the list of landmark brands each time. For some Chinese industries, they already have dozens of national-level famous brands. Therefore, the Selection of Landmark Brands of Industries in China means to choose "the best from among the best", Zheng said, adding that it is unlike the process of selecting national-level famous brands which is free from quota limitation. Consequently, it is extremely difficult for Chinese manufacturers to have their brands to enter the list of landmark brands. This time, only 101 brands, including Mount Hongtashan, were once against rated as landmark brands. Enditem