Shanghai Tobacco Group Shows Health-Oriented Cigarettes in Tokyo Expo

Source from:  Sh-tobacco.com.cn 03/19/2008

China's Shanghai Tobacco Group, in participating in the annual Tokyo Health Expo for the 14th consecutive year on February 27-29, showed a series of health-oriented specifications of its famous Zhongnanhai brand blend-type cigarettes, to greatly promote the sales of Zhongnanhai brand cigarettes in Japan, and make the Zhongnanhai brand family more famous in the country. The Tokyo Health Expo is the largest annual gathering of enterprises of the health industry in Tokyo, Japan. More than 700 enterprises participated in the 2008 Tokyo Health Expo, which was visited by more than 15,000 people each day during the three days of opening. Zhongnanhai is the sole cigarette brand that has participated in the Tokyo Health Expo consecutively for 14 years. As an agent for the sales of Zhongnanhai brand cigarettes in Japan, the Taifeng firm of Japan managed to publicize the health-oriented idea of Zhongnanhai in promoting sales at the expo, and put on show the specifications of 1mg, 3mg, 8mg, Mint 1mg and Mint 8mg Zhongnanhai brand cigarettes designed for cigarette markets in Japan. During the three days of the expo, sales representatives with the Taifeng firm and the Japan corporation of China Tobacco distributed 7,600 packets of sample cigarettes to visitors, sold 316 packets of certified Zhongnanhai brand cigarettes, and publicized the Zhongnanhai brand family to 6,100 visitors. Besides, the sales representatives also explained the health-oriented cigarette products to visitors and the safety of the products to them, achieving favorable results. Enditem