Beijing Cigarette Factory Develops Women's Cigarettes

Source from:  Beijing news 06/11/2007

Beijing Cigarette Factory - a subsidiary to Shanghai Tobacco Group - has succeeded in developing a new low-tar-level blend-type cigarette product for women, known as I Times 5mg Zhongnanhai brand cigarettes, which went on the market on May 25. Beijing Cigarette Factory spent two years in developing I Times 5mg Zhongnanhai, from market survey, development and research, brand designing to equipment allocation. Its development and going on the market has contributed to filling a gap in the sales of Zhongnanhai brand women's cigarettes on markets in Beijing, further meeting the individualized demand of consumers and increasing the influence of the Zhongnanhai brand family at the marketplace in Beijing. Speaking at a ceremony marking the debut of I Times 5mg Zhongnanhai in Beijing on May 25, Deputy General Manager Dong Xiuming of Shanghai Tobacco Group said that top leaders of the tobacco monopoly administrative authorities in Beijing City had attached great importance to the development of I Times 5mg Zhongnanhai. Since acquiring Beijing Cigarette Factory in November 2003, Shanghai Tobacco Group has always taken Zhongnanhai as a priority cigarette brand, and has been striving to promote the development of Zhongnanhai as China's No. 1 blend-type cigarette brand by increasing its core competitiveness, increasing investment, strengthening management, improving production technology and increasing marketing human resources. Besides, Shanghai Tobacco Group has always taken Beijing as a key market area. Enditem