Hongta Group to Present New Products of West Brand to Markets

Source from:  hongta.com 12/11/2006

Hongta Group in southwest China's tobacco-producing Yunnan Province - the largest China's tobacco manufacturer - will soon present to the domestic markets two new members of the West brand family - West 12mg Red and West 8 mg Blue - developed and manufactured in cooperation with Imperial Tobacco. Recently, Hongta Group held a ceremony in Shanghai to unveil West 12mg Red and West 8 mg Blue to the market. In 2003, Hongta signed a 10-year cooperation agreement with Imperial Tobacco to begin production of West brand cigarette in China. In an effort to accelerate the growth of West in China, Hongta Group and Imperial Tobacco have jointly conducted a market survey of cigarette products recently, covering the flavor, packaging and prices favored by Chinese cigarette consumers. On the basis of findings in the survey, experts from both Hongta and Imperial Tobacco have managed to greatly change and improve some of the existing cigarette products of the West brand family in terms of packaging, flavor, etc, developing West 12mg Red and West 8 mg Blue. According to Hongta Group, West 12mg Red and West 8 mg Blue will go on markets in six major Chinese cities in the near future – Shanghai, Beijing, Shenzhen, Chengdu, Suzhou and Kunming. Enditem