Key Tobacco Manufacturer Wins Prize for Strategic Promotion of Competitive Brand

Source from:  finance.sina.com.cn 07/11/2006

A program of Chengdu Cigarette Factory in southwest China's Sichuan Province for strategic promotion of its leading competitive Pride cigarette brand has won a Grade Three Prize for instant serving consumer goods at the 2006 appraisal of outstanding programs for marketing promotion in China jointly sponsored by China Economic Observation newspaper and Hong Kong Management Association. The strategic promotion program of Chengdu Cigarette Factory is known as A Practice of Public Welfare Marketing in China - The 2005-2006 Strategic Promotion Program for Pride, which it has jointly formulated with Shanghai Mubang Marketing Consulting Co., Ltd. How to properly formulate programs for strategic promotion of brands in connection with public welfare activities is a subject commonly faced by Chinese enterprises presently. Thanks to the efforts of Shanghai Mubang Marketing Consulting Co., Ltd. to assist Chengdu Cigarette Factory in formulating the strategic promotion program for Pride in providing consulting services for it, Pride has won greater attention and affirmation from the tobacco industry of China after a year of promotion. The 2006 appraisal of outstanding programs for marketing promotion in China has been the fourth event of its kind. Chengdu Cigarette Factory is a key Chinese tobacco manufacturer designated by the State Tobacco Monopoly Administration. Enditem