Key Chinese Cigarette Brand Appreciates Sharply

Source from:  Etsong Group 06/19/2006

Hademen - a key Chinese cigarette brand owned by Etsong Group in east China's Shandong Province - has appreciated sharply over the past nine years, according to rating by the authoritative Beijing Famous Brands Assets Evaluation Co., Ltd. Between 1996 and the end of 2005, the value of Hademen increased from 1.183 billion yuan (147.8 million U.S. dollars) to 5.23 billion yuan (653.7 million U.S. dollars), contributing to prove its high market value and vast potential for further development. As a longtime competitive brand of Etsong Group, Hademen has become a pillar for business development of Etsong Group, which is one of the key Chinese tobacco manufacturers designated by the State Tobacco Monopoly Administration. In efforts to realize sustainable development and accurately understand the value of Hademen, Etsong Group entrusted Beijing Famous Brands Assets Evaluation Co., Ltd. to evaluate Hademen and determine its position at the marketplace once again. Enditem